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Research papers

Silent discussions

“Collaboration software” tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lorna Lee, Steve Bather
September 1, 1997
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Citation

Lee and Bather (1997a, September 01). Silent discussions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/silent-discussions-


Research papers

Butterflies and tortoises

This paper describes a research approach which facilitates testing relatively large numbers of products and fragrances in-home at the crucial early stages of their development. It can provide information on in-usage performance and offer richer...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
December 1, 1996
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Citation

Lee and Goodman (1996a, December 01). Butterflies and tortoises. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/butterflies-and-tortoises